According to stanford.edu, the top five elements to keep in mind when creating a poster are...
1. The overall attractiveness of the poster
2. Making sure the work is well-organized
3. The poster is self-explanetory (i.e. can stand on its own without explanation)
4. Careful in linking text and imagery so that the poster flows well
5. The poster must be appropriate to the audience at hand
According to the poster below represents the criteria listed above. The poster was voted to be one of the best posters of 2012, by flavor wire.com.
As you can see the poster is of a movie named V.H.S. Although I haven not personally seen the movie, I can infer that it is a horror movie. The attractiveness of the poster comes out when one realizes that the skull is actually formed by the arrangement of V.H.S'. The position of the V.H.S' also ties in to the organization of the poster. The transition of the light, white, color closer to the top of the poster, help the eye transition to the bottom of the poster, which contains the title of the movie. Because the arrangement of the V.H.S. is in the form of a skull one can infer that it is a horror movie (criteria number 3). The audience was well linked in its creation and is appropriate to the audiences that enjoy horror movies.
CItes Used...
http://www.stanford.edu/dept/undergrad/cgibin/drupal_ual/OO_research_opps_SURPSResources.html
http://collider.com/top-5-posters-2012-ken-taylor-olly-moss/

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